Kissht doubles down on Account Aggregator to increase approval rates, loan ticket size and collections efficiency

Context

Kissht, led by Chief Product Officer Swapnil Patil, is focused on making credit available in a simple and convenient manner for millions of users. Over the years, the expectation of “instant credit” has changed drastically — what once took days now happens within minutes.

n the ongoing effort to identify high-quality customers, or “gems” as Swapnil puts it, within their large user base, the Account Aggregator (AA) framework emerged as a natural fit.

The team evaluated potential TSP partners on two dimensions:

1. Account Aggregator innovation and performance
2. Conversion and user experience, especially for instant decision journeys

Ignosis stood out as their preferred partner based on these key aspects.

The opportunity:

What prompted Kissht to explore the use of the Account Aggregator (AA) ecosystem, and subsequently select Ignosis, can be broken down into two buckets:

Finding High-Quality Customers within a large application base

Kissht had already built strong underwriting models using SMS data, device signals, and bureau inputs. These are proven, valuable sources of risk intelligence. However, for a portion of users, these signals did not capture the complete financial picture. This led to a segment of customers who remained difficult to underwrite confidently.

AA provided visibility into actual banking behaviour—balances, salary credits, repayments, spending, and saving patterns. This additional transparency made AA a natural extension of Kissht’s underwriting approach.

Improving outcomes across key lending metric

Kissht began experimenting with AA three to four years prior to this study. Their goals were clear and practical:

• Increase approval rates without relaxing credit standards
• Offer higher ticket sizes where justified
• Improve mandate (eNACH) outcomes
• Generate data-driven signals for intelligent cross-sell and collections

The goal was not to overhaul or replace existing systems, but to add a dependable layer of financial intelligence on top of what already worked.

Impact:

The collaboration between Kissht and Ignosis, leveraging the Account Aggregator (AA) ecosystem, resulted in significant, quantifiable improvements across several KPIs related to underwriting, loan characteristics, and collection efficiency.

• 5-7% increase in application approval rates
• 20-25% increase in average loan ticket size
• 15-20% improvement in mandate (ENACH) success rate

Across all three areas, the results remained consistent over time, which helped the team view AA not as an experiment but as a reliable input into lending.

Kissht’s stringent selection criteria required a partner focused on innovation and conversion. Ignosis met these requirements, making the working experience “quite pleasant”.

• Superior User Experience: Ignosis stood out by providing a very strong experience layer on top of wide AA coverage and smooth orchestration, addressing Kissht’s concern that poor user experience would impact conversion rates for their instant credit product.
• Support and agility: The Ignosis team facilitates the sharing of knowledge regarding innovation in the Account Aggregator space and provides quick resolution times for support queries and change implementation.

Conclusion:

For Kissht, the Account Aggregator ecosystem has become a dependable part of how unsecured personal loans are underwritten and managed. It validates how AA can be a critical enabler in achieving their goal of providing instant and convenient credit.

By selecting a focused and user-experience-driven AA TSP, Kissht could effectively solve complex underwriting and operational challenges, turning AA from an experimental tool into a core part of its growth strategy.

AA Ecosystem is a Core Underwriting Enabler:

• Account Aggregator is a “very core part” of how Kissht underwrites its users. The integration, which focuses heavily on the unsecured personal loan portfolio, confirmed AA’s role in finding “gems or high-quality customers” that traditional methods (SMS, device, and bureau data) might miss.

Ignosis offers a “very strong experience layer” essential for high conversion rates, which is absolutely paramount for instant credit.

• As a company, Ignosis validates the value realised for Kissht and puts a strong emphasis on measurable innovations on top Account Aggregator infrastructure. The working experience was described as “quite pleasant”.

Leveraging AA technology through a highly focused partner like Ignosis is fundamental to scale underwriting intelligence and provide instantaneous credit access.

Ignosis is the enterprise-first Account Aggregator (AA) Infrastructure and Financial Data Intelligence Platform for BFSI.

Contact Ignosis today for a consultation or Request a Demo to see how our Multi-AA routing and data intelligence platform can transform your business.

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